Create a conservation
movement!
Use behavioral insights and communication strategies to protect the planet
Create a conservation
movement!
Use behavioral insights and communication strategies to protect the planet
Create a conservation
movement!
Use behavioral insights and communication strategies to protect the planet
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ON THE BIAS: Fresh Start Effect
Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start!
ON THE BIAS: Choice Overload
Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice.
ON THE BIAS: Sunk Cost Fallacy
Why do we let past investments in time and effort (a.k.a. sunk costs) cloud our decisions to press forward with a behavior or project?
ON THE BIAS: Fluency Shortcut
Fluency shortcuts are statements that are easier to understand and sound pleasing to the ear, which increases trust, affinity & confidence.
ON THE BIAS: Reactance Effect
People react negatively to being told what they must or can’t do, which is called the reactance effect. Preventing this from happening is key.
Let’s get this movement started!
Have you noticed that some environmental movements seem to just “take off”? Well, yours can too!
Get this short guide on how to encourage more people to adopt sustainable behaviors, and get your movement started.
Word on the street
Brooke has the theoretical and practical expertise to advise and train conservationists from diverse backgrounds and cultures. She is dynamic, and passionate about the work she does as well as the people she works with, and is an enormous pleasure to work with. Highly recommended.
Paul Butler
Rare
Brooke is an excellent trainer and highly capable facilitator who creates a positive, stimulating training atmosphere. Her experience in commercial marketing and behaviour change for conservation NGOs is clearly evident.
Stuart Paterson
Fauna & Flora International
Brooke’s understanding of current science and business trends opened up new ways of thinking about what we have to market, who we should be marketing to, and how to reach them.
Ann Staples
NC Public Health
Brooke’s 3-day course had great balance between lecture, exercises, and group work. She is at home in front of the room and creates a space where participants are actively engaged.
Christina Imrich
Wildlife Conservation Society
This was one of the clearest, most direct webinars that I have attended. Brooke Tully did a fantastic job. Her slides were as easy to understand and follow as her talking points.
Kim Young
Wolf Haven Int’l
Brooke has a unique ability to think conceptually and strategically, but not in a way that is divorced from real-world reality.
David Walker
Population Media Center