Cool Free Stuff


Presentations that bring behavior change concepts to life.


Quick, helpful guides on motivating action and making change.

it's human nature

Learn more about why we do the things we do.


Why do some environmental movements seem to “take off”, while others seem to struggle? This webinar digs into the Diffusion of Innovations Theory that explains how these movements start in the first place, and what turns one into a social norm. Hosted by Antioch University’s Conservation Psychology Institute (March 2018). 

We talk a lot about changing behaviors to make the world a better place. But do we understand why starting a new behavior is so dang hard for us, even when it sounds easy to do? This webisode covers the reasons people don’t take action and how the power of marketing and communication can help motivate them.

Are you trying to decide which behavior to tackle that will have the biggest positive impact on a social challenge? It’s not easy to do, and it’s important to be choosy so you’re not wasting limited resources. Watch this short webisode with 4 steps for identifying the best behaviors to address.

Projects addressing illegal activities need to effectively balance motivation with enforcement. This 15-minute presentation covers four lessons on balancing these efforts in a behavior change program.


Explore how and why change movements grow and spread, and when they become a social norm. Includes 5 methods for growing a movement you can use to create wider acceptance and adoption of conservation behaviors.

For as smart as we are, humans rarely decide to do something based on rational arguments, data, or facts. Rather, we make decisions based on what others are doing around us, and how we feel. This guide will help you discover what motivates people to act and how to apply those insights to your own behavior change projects.

Learn how to set big annual goals and break them down into actionable items you can tackle each week. To have a kick-ass year, use this guide in conjunction with my two articles on looking back and planning ahead.

it's human nature

Social norms exist all around us. They may be different depending on which country you’re in, and they may even be specific to your family, your own circle of friends, or within your work environment.

Read this primer on what they are, how they get formed, and why we care about them.