Fake Authenticity in Advertising

We hear a lot about authenticity these days. Authentic leadership; being our authentic selves; consumers wanting companies to be authentic and real. But being authentic is hard – especially when you’re trying to sell a brand or product. Definition of authentic: Not false or imitation: real, actual; True to one’s own personality, spirit, or character. It’s likely that marketing can never be truly […]

Brands in crisis

There is crisis happening all around us in the world. In the past three months alone, the United States experienced 3 major hurricane-related disasters, the country’s worst mass shooting, and one of the deadliest California wildfires. Businesses, advocacy organizations, and non-profits grapple with how they should leverage advertising in times like these. Should they take a public stance? Should they […]

How offensive ads get made

Recently, Dove received a ton of backlash from its audience base for running an ad that was racially offensive. This is not too many months away from when Pepsi suffered a similar backlash for their Kendall Jenner “aren’t-protests-so-fun” ad. What makes the Dove situation even more upsetting though, is that we’ve come to know this brand as setting a progressive standard for diversity […]

You have to GIVE if you’re trying to GET

People are selfish. It’s something we don’t like to admit about ourselves, or our species overall, but it’s human nature. When someone asks us to give or do something, we will immediately assess how it benefits or impacts ourselves, our family, and our community. It is critical that social good organizations keep this fact in mind, since we’re constantly asking […]

The non-profit world needs to prepare for change

Not only a changing world, which is a challenge within itself. And not only changing government priorities. But a change in the competitive landscape and expectations from funders. I’m talking about major changes to the “business” environment that non-profits currently operate in that will be disruptive to the industry. This change will be caused by one major competitor: the corporate […]

The carrot + the stick: balancing motivation and enforcement when reducing illegal activity

Not in the mood to read? Well, good news! You can listen/watch this blog instead – just connect to the recorded webinar here. The topic of enforcement typically surfaces early on when planning projects that aim to reduce incidents of illegal behavior, whether it’s illegal fishing or driving without using a seatbelt. And often the question is: which do we […]