Innovations in Conservation: Angler’s Atlas – Converting anglers into citizen scientists

For the first installation of my new “Innovations in Conservation” series, I interviewed Sean Simmons who is the founder of Angler’s Atlas: a digital citizen science platform that collects important fishing data across Canada’s lakes. During the interview, we touched on many topics that are important for all conservation efforts. Such as: Identifying a set of benefits that will motivate audience […]

The one thing you need to get your customers to take action

This is an article I originally wrote for RoundPeg Communications, a marketing consultancy that helps purpose-driven businesses do more good. You can read the original post here. These days, I find that I get pretty overwhelmed by the amount of information and advice that’s out there. I do online searches to see how to make my home more energy efficient. Read […]

How Advertising Can Create Positive Social Change

This article originally appeared on the AdCouncil’s blog, called AdLibbing. You can view the post on their site as well.   Advertising has always fascinated me. From the early days of Wendy’s “Where’s the Beef?” to Under Armour’s inspiring “Will Finds a Way,” commercial advertising regularly influences my understanding of the world around me. This influence is exactly what intrigues […]

Global Trends to Watch: #3 Forgiving by Design

Empathy is a hot topic. It comes up often in articles about effective leadership styles. A search for “empathy” on Harvard Business Review returns 40 articles and case studies that have been published in 2018 alone. That’s, like, 6 articles a month on this topic! Certainly, the topic surfaces often in conservation work. Both in terms of establishing greater empathy […]

Global Trends to Watch: #1 Moments of Truth

Peeking behind the curtain The digital age has given consumers unprecedented access to immediate, and often unfiltered, information about companies, governments, and nonprofits. We can now peek behind the curtain and look at finances, CEO pay scales, environmental and societal costs of a product, internal cultures, and more. We essentially have an all-access-pass to organizations’ internal truths without ever entering […]

Creating a Social Change Movement

In a webinar I delivered recently with the Conservation Psychology Institute, I focused on the Diffusion of Innovation Theory. I really enjoy showing this theory as an explanation for how social movements and norms happen. And what I find even more exciting is that I can recognize how movements happening today are reflecting this process. We can see this diffusion […]