How to overcome the challenges of communicating science

This post originally appeared on “A Science Blog” hosted by ScienceTalk. More than a decade ago, I left the commercial advertising business and joined the nonprofit world as the marketing director for an environmental conservation organization. To prepare for my first assignment (updating the board of trustees on ongoing projects), I was given a stack of project reports chock-full of […]

How Conservationists Can Overcome the Awareness-Action Gap

This post originally appeared on the Fun Easy Popular blog hosted by Marketing for Change. Recently at a happy hour gathering, I started a discussion with my friends about overfishing and the depletion of global fish stocks (yup, I’m that exciting in a social setting). In response to the information I was sharing, my friend commented that he didn’t realize our oceans […]

Fake Authenticity in Advertising

We hear a lot about authenticity these days. Authentic leadership; being our authentic selves; consumers wanting companies to be authentic and real. But being authentic is hard – especially when you’re trying to sell a brand or product. Definition of authentic: Not false or imitation: real, actual; True to one’s own personality, spirit, or character. It’s likely that marketing can never be truly […]

Brands in crisis

There is crisis happening all around us in the world. In the past three months alone, the United States experienced 3 major hurricane-related disasters, the country’s worst mass shooting, and one of the deadliest California wildfires. Businesses, advocacy organizations, and non-profits grapple with how they should leverage advertising in times like these. Should they take a public stance? Should they […]

How offensive ads get made

Recently, Dove received a ton of backlash from its audience base for running an ad that was racially offensive. This is not too many months away from when Pepsi suffered a similar backlash for their Kendall Jenner “aren’t-protests-so-fun” ad. What makes the Dove situation even more upsetting though, is that we’ve come to know this brand as setting a progressive standard for diversity […]