Webisode: Balancing the Carrot & The Stick

When starting a project that aims to tackle illegal activities, we are often faced with the question of: do we tackle the fact that we are not catching everyone who is doing the illegal activity OR the fact that people are doing illegal activity in the first place?

Well, we need to tackle BOTH. This 15-minute webisode shares four lessons I’ve learned in my work about how to effectively motivate people to change their behaviors while also improving a weak or lacking enforcement system.


You can access these slides on Slideshare. And if you’re interested in learning more, check out these case studies on projects that worked hard to balance motivation with enforcement:

Need help figuring out which behavior to tackle in your social change program? Then watch the next webisode for helpful tips.