Webisode: Why Starting a New Behavior is so Dang Hard!!!

In the non-profit and social cause worlds, we talk a lot about changing behaviors in order to make the world a better place. And it’s very necessary.

But do we understand why starting a new behavior is so dang hard for us, even when it sounds easy to do? This webisode touches on some of the reasons people don’t take action and how we can use the power of marketing and communication to help motivate them.

Download this mini-guide after watching the webisode to motivate action for your own projects. And as always, give a shout if you have questions or get stuck along the way.

Need help figuring out which behavior to tackle in your social change program? Then watch the next webisode for helpful tips.